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南水北调中线工程水源地旅游的市场定位研究

Study of the tour market of Danjiangkou reservoir

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【作者】 靖增群; 甄嘉; 徐光明;

【Author】 JING Zeng qun 1,ZHEN Jia 1,XU Guang ming 2 (1.Dept.of Management Eng., Shiyan Technical Institute, Shiyan 442000, China; 2.Tourism Dept.of Danjiangkou, Danjiangkou 442700, China)

【机构】 十堰职业技术学院管理工程系; 丹江口市旅游局 湖北十堰442000; 湖北十堰442000; 湖北丹江口442700;

【摘要】 丹江口库区旅游面临着南水北调的发展机遇 ,但在市场定位问题上却众说纷纭 ,没有定论。本文指出了“环保说”、“两区说”、“水都说”存在的不足 ,同时提出了“名山大泽山水一体 ,调水源头度假胜地 ,中国内陆夏威夷”的定位建议 ,并阐释了定位的策略与意义

【Abstract】 Danjiangkou Reservoir faces the chance for its water being transferred to Beijing, but there are some different opinions about how to define its market role. This article disagrees with those on the opinions of transferred water Origionation, Dumbbell and water Capital. It points out that the famous Wudang mountain, Han river and the origination of water transfering become more attractive places, The anthor hopes to see this area as a beautiful resort like Hawaii in inner China. This paper also explains why the authors puts forth this view point.

【关键词】 丹江口库区; 旅游; 市场定位;
【Key words】 danjiangkou reservoir; tourism; definition of market;
  • 【文献出处】 十堰职业技术学院学报 ,Shiyan Technical Institute Journal , 编辑部邮箱 ,2001年04期
  • 【分类号】F590.8
  • 【被引频次】9
  • 【下载频次】110
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