【摘要】 21世纪的消费者 ,是理智的、成熟的消费者。随着人们收入水平、知识素养的提高和市场供求关系的变化 ,传统的消费方式让位于个性化消费方式。企业只有根据消费者的个性化要求 ,采取新的营销策略 ,才能在竞争中立于不败之地。更多还原

【Abstract】 The consumers of the 21th century are reasonable and mature. With the improvement of peoples income and knowledge and the changes of the supply demand relationship of the market, traditional consumption model gives way to individual consumption model. Only accordiry to the individual requirement of consumers, the enterprises take new marketing tactics to put themselves in an invincible position in the competition.更多还原