【摘要】 本文论述了企业市场营销的特点及其使命,企业营销战略的制定及其方法,以及企业要完成其营销使命,必须树立有效而科学的市场理念,包括市场观、市场营销观及市场营销导向观等。更多还原

【Abstract】 The marketing characteristics and the formulation of enterprise’ s marketing strategy are discussed in this paper. In order to accomplish the sales targets, we must set up an effective and scientific marketing idea including market, sales and marketing guide etc.更多还原