【摘要】 大众传播具有娱乐功能。“娱乐潮”的出现是电视台走向市场、争夺受众的必然选择，成为电视改变过去以传者为中心格局的有益尝试，使人的游戏娱乐本性得以回归。但是，娱乐节目功能却开始失调，节目“克隆”，品位低下，过分强调功利诉求，形成“娱乐化霸权”。因此，应正视现实，开拓创新，将审美性、认知性、故事性、娱乐性完美结合。更多还原

【Abstract】 Mass Communication hears a function of entertainment . The emergence of Entertain- ment Tide is an inevitable choice for TV stations to face the market and to attract audience.It becomes a beneficial attempt to change the old situation in which the focus is set on the pro- mulgator, and brings back the human nature or pursuing fun. However ,the function of entertain- ment programs begins to run out of control . Cloning of programs, inferior quality, and overem- phasis on material form the Supremacy of Entertainment . Therefore , the status of fact should be confronted properly. A perfect combination of aesthetic taste, instruction, vitality and entertain- ment is to be created.更多还原