【摘要】 健身习惯和消费心理是制约人们进行健身行为的主要因素 ,也影响着体育产业和体育消费的发展前景。本文就兰州地区市民体育健身行为习惯和消费心理进行了调查与分析 ,为政府有关部门制定体育发展战略和商家提供科学的依据。更多还原

【Abstract】 The habits of physical training and the consumers’ mentality are the main factors that restrict people ’s physical training behaviours.And they also influence the development of the physical industry and its consumption.The article makes an investigation into Lanzhou’s citizens habits of physical training and the consumers mentality. In addition, it provides scientific basis for the business circles and the government’s departments to formulate the strategies for the physical development.更多还原