【摘要】 会展旅游是国际上新兴的专项旅游形式 ,因其具有诸多常规旅游产品所没有的优越性 ,越来越受到人们的青睐。本文从发展苏州大旅游的角度出发 ,综合考量了苏州发展会展旅游的优势与劣势、机遇与挑战因素 ,然后提出苏州发展会展旅游的目标定位和一系列对策措施更多还原

【Abstract】 Convention and exhibition travel, a newly emerging form of comprehensive travel, has been arousing more and more interest in many countries and cities with its unparalleled adventages compared with conventional travel. This paper, after an analysis of opportunities and challenges, strong points and weak points, comes to a conclusion that Suzhou is fully capable of being built into a city of regional convention and exhibition centre. A series of suggestions are offered on how to develop Suzhou’s convention and exhibition travel in terms of administrative organization, hardware construction and market promotion.更多还原