【摘要】 当今外来词语越来越多 ,外来词语的翻译工作也越来越重要。外来词语翻译的质量直接影响到文化交流的成败 ,必须予以高度重视。本文列举了几个新闻和广告中外来词语的译例 ,通过具体分析 ,指出了外来词语音译中应注意的原则 ,提出在人名地名翻译中要做到统一 ,事物名称和商标翻译要一致 ,不仅要译出指称意义 ,还要译出联想意义 ,但要避免产生贬义联想。更多还原

【Abstract】 Nowadays more and more foreign words appear in news broadcasting and advertising.In order to achieve the purposes of successful crosscultural communication,proper transliteration of these words is of great improtance.The paper lists some cases of improper transliteration and through the analysis of the problems it aims at illustrating the principles that should be followed in transliteration.The paper points out that the translation of names of both people and places should be identical,and both the designative meaning and associative meaning should be kept in the translation of brands,but improper associative meaning which the original does not have should be avoided.更多还原