【摘要】 在现代传播与通讯日益发达的今天 ,研究中国古代传播方式与传播文化的特色具有历史意义。在中国古代传播方式的历史演进中 ,口头传播、印刷术传播、邮驿传播三种不同的传播方式具有鲜明的特色。作为这三种传播方式的具体应用 ,小说、古代印刷广告、急递铺对中国古代社会面貌、统治方式、平民生活产生了一定影响 ,对建立现代的传播体系也具有参考价值更多还原

【Abstract】 Now the era of “information highway" has started in the world, Which is of historical significance to study characteristics of the means of communication and communication culture in ancient China. The history of information communication in China has observed the three means of oral communication, written communication and post house communication, each being unique in its own way. The application of the three means in novels, printed advertisements and urgent stage post, etc, all had exerted some influence upon the social situation, governmental style and common people’s life in ancient China. The study of this is referentially valuable to the establishment of modern communication system.更多还原