【摘要】 文章介绍了国内外网上广播电视的发展现状 ,论述了网络媒体的特点及其对广播电视媒体的冲击 ,提出网络媒体与广播电视媒体融合是二者发展的必然趋势 ,在此基础上探讨了我国网上广播和网上广播电视的总体定位、发展目标及运营、管理。更多还原

【Abstract】 Webcasting is one of network media forms and grows very rapidly both at home and abroad.How to face the challenges and opportunities brought to radia and TV by network media,how to handle the relations of network media with traditional radioand TV,and how to develop our webcasting and web TV are questions which need approaching and reflecting on.Based on the treated development situation of the domestic and foreign webcsting and web TV and their relations with traditional radio and TV,this paper puts a view that the convergence of network media and radio and TV media is an inevitable development trend for both the media.On this basis,the paper makes an approach to the general location,development targets and operation and management mode for our webcasting and web TV.更多还原