【摘要】 消费者心理的差异性受民族、地区、文化教育水平、收入水平、生活方式和社会习俗的影响 ,制作广告必须统筹考虑这些众多的因素。消费者对广告的心理种类是多样的 ,既考虑品牌、质量、价格 ,又涵盖款式功能、艺术趣味、名人效应更多还原

【Abstract】 The consumers’ psychological diversity is caused by nationalities, regions, degrees of education and culture, levels of income, life styles and social customs, which should be considered wholly in the course of making advertising. The consumers’ psychology towards advertising are varied in terms of brands, quality, prices, and functions of styles, artistic interests, effects of eminent persons.更多还原