节点文献
高技术产品的市场推广——以重庆市高技术产品为例
Market Popularization of Hi-tech Products
【摘要】 高技术产品市场推广是企业动用一切现有手段使产品打入目标市场的过程,是高技术企业营运的一个重要环节,又称为产品投放或产品面市。研究高技术产品的市场推广,有利于发展高技术产业。本文以重庆市高技术产品的市场推广为例,针对我国高技术产品市场推广过程中存在的主要问题,提出了若干建议和对策。
【Abstract】 :Market popularization of Hi-tech products is a process for enterprises to use all current methods to make their products enter objective market, is an important step for Hi-tech enterprises to run their business and is called products spreading or products market. Research into popularization of Hi-tech products is helpful to development of Hi-tech industries. By analyzing the examples of market popularization of Chongqing ’s Hi-tech products and according to main problems in the process of Hi-tech products market popularization, this paper makes suggestions and countermeasures.
- 【文献出处】 重庆商学院学报 ,Journal of Chongqing Institute of Commerce , 编辑部邮箱 ,2001年03期
- 【分类号】F713.50
- 【被引频次】4
- 【下载频次】184