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中国专用汽车行业发展策略研究

Study on Developing Strategy of China Special Use Automotive Circle

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【作者】 逯宇铎苏振东杨小雨

【Author】 Lu Yudou et al

【机构】 大连理工大学大连理工大学

【摘要】 目前,我国专用汽车行业主要存在产品技术水平落后、研究开发能力薄弱、国内市场供需不平衡和专用汽车出口地理方向过于狭窄等问题。入世后,我国专用汽车行业在具有价格优势的同时,将面临着有利于专用汽车技术更新换代、市场容量扩大的机遇以及专用汽车国内市场竞争加剧、参与国际市场竞争困难等危机。因此,入世后专用汽车行业应该实行加强政府对专用汽车行业的宏观、规范化管理,组建战略联盟,形成专用汽车行业独特的核心竞争优势,加强国际市场营销能力,积极参与国际市场竞争并利用WTO规则和国际贸易惯例,促进我国专用汽车打入国际市场等发展策略。

【Abstract】 At present time, the special use automotive circle in our state is facing with some problems such as lower product technology level, weaker research and developing ability, unbalanced supply and demand in domestic market, narrower geographical direction of motor vehicle export and etc. After joined in WTO, the special use automotive circle in our state, while havihg its price superiority, shall face with the opportunities of technical update and market capacity enlargerment for special use motor vehi- cles and the crisis of severe morket competition in domestic special use motor vehicles and difficult ability to participate in interna- tional market competition. So, the special use automotive circle in our country should take some policies beneficial to automotive development for examples: central government should strengthen the macro-control and regular management for the special use automotive circle, set up the stracegic alliance to form an unique core competitive superiority for special use autornotive circle, im- prove the sale ability in international market, participate actively in international market competition and promote the special use motor vehicles to enter in the foreign morkets by using WTO rules and international trade regulations.

【关键词】 中国专用汽车发展策略
【Key words】 ChinaSpecial use motor vehicleDevelopmentStrategy
  • 【文献出处】 汽车工业研究 ,Auto Industry Research , 编辑部邮箱 ,2001年10期
  • 【分类号】F426.471
  • 【被引频次】1
  • 【下载频次】170
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