【摘要】 随着我国市场化程度的不断提高,我国企业的营销理念也发生了深刻的变化.其重要表现之一,就是它们正逐渐地接受并应用着流行于国际企业的现代营销管理的新方法,如“客户关系管理”.基于对其内涵的讨论,分析了有关客户分类的指标,着重研究了有关其操作的重点内容———客户分类及其方法问题.更多还原

【Abstract】 With the progress of market economy,the idea of marketing has changed gre atly.Among the significant changes,the most fa shionable one is that the new marketing and management means popular in international enterpris es,i.e."customer relationship management ,has been accepted and put into operation in China.Base d on the discussion on its essence,th is article is going to analyze the standards concerning cu stomer classification with a favour able stress on its application.更多还原