【摘要】 目的 :研讨医药营销道德与创新营销方式。方法 :参考国内外文献并结合我国医药企业的营销道德现状进行分析。结果与结论 :医药企业只有不断提高营销道德水准 ,实践创新营销方式 ,才能取得企业和社会的长期效益。更多还原

【Abstract】 OBJECTIVE:To study the pharmaceutical marketing morals and new marketing modes.METHODS:Analysis was based on the domestic and foreign documents,and combined with the actual situations of marketing morals of pharmaceutical enterprises in China.RESULTS & CONCLUSION:Only by increasing the level of marketing morals and practicing new marketing modes,will the pharmaceutical enterprises get all the benefit of consumer,company and society for a long time.更多还原