【摘要】 本文把公共关系学中的CI视觉特征和商标的英文翻译结合起来 ,通过分析几个知名企业的商标英文翻译在“企业识别体系”中的作用 ,总结一些企业英文商标翻译的得失 ;同时分析了部分中小企业的商标或标识的英文处理 ,指出存在的问题。最后指出好的CI离不开好的英文翻译 ,并提出几条解决办法。更多还原

【Abstract】 The assay aims at the combination of Corporation Identity System CIS with the translation of brand names. First of all, the author analyses the function of trademark translation in CIS of some famous enterprises and sums up the gains and losses of trademark translation. Then the author points out existing problems in translating brand names of some medium-sized or small companies. At the end of the article are some tips for CI makers.更多还原