【摘要】 以系统方法在企业营销大系统中的子系统──实体分配系统中的应用为例，介绍系统的整体性观点、结构性观点、动态性观点、开放性观点如何应用于营销系统的设计、制造和改造过程之中，以提高企业营销的效率。更多还原

【Abstract】 Taking the physical distribution systcm, a subsystem of business marketing sys-tem, as an example, the author explained how to apply the point of view of wholeness, struc-ture, dynamics and openness of systems to the design, manufacture and reform of business mar-keting system so as to improve the efficiency of business marketing.更多还原