节点文献
论特许经营模式资本组合与分散经营风险之特性
On the Characteristics of the Risks between Operation Model’s Capital Composite and Deconcentration Operation
【摘要】 本文论证了特许经营模式中的资本组合与分散经营风险之特性 ,提出利用特许模式改造我国企业“一揽子”经营模式有助于创知名品牌的观点。
【Abstract】 This paper expounds the peculiarity of capital compose and business risk in the model of Franchise Business.It gives out some persomal views on using the model of Franchise Business to reform the Chinese enterprises business.The model of Franchise Business can help our enterprises to produce famous brand.
【关键词】 资本组合；
分块经营；
分散风险；
运作品牌；
【Key words】 Capital Compose Divide Business Disperse Risk Operate Famous BrH；
【Key words】 Capital Compose Divide Business Disperse Risk Operate Famous BrH；
- 【文献出处】 现代财经-天津财经学院学报 ,Modern Finance and Economics , 编辑部邮箱 ,2000年09期
- 【被引频次】2
- 【下载频次】88