【摘要】 本研究采用信函调查法对《中国卫生事业管理》杂志读者进行抽样调查 ,用统计方法对读者的人口学特征、身份特征、阅读习惯进行分析。为确定杂志的基本服务对象 ,为提高杂志质量 ,开拓发行市场 ,提供了理论依据和数据支持。更多还原

【Abstract】 We conducted the sample survey on readers of the journal of Chinese Health Service Management with letter survey method and analyzed the readers’ characteristic,identification and reading habits.The results showed that the journal had wide readers and most of them were county and below primary health organizations. It showed the journal had important role to guide primary health management work.The readers had high education level.The contents were given high praise,especially hospital management and probe and reform.This survey made us learn more about the readers’ characteristics and different requirements of different readers,which supplied theory foundation and data support for making certain main service objective,improving quality of the journal and developing the buyer’s market.更多还原