【摘要】 本文大量收集了世界轮胎跨国公司的资料 ,并进行了翔实的比较、分析和研究。文章分析了世界轮胎产业的竞争现状和发展趋势 ,并从战略的角度对世界轮胎跨国公司的发展模式、低成本战略、技术领先战略及产品差异化战略做了一定的研究。在我国即将加入世界贸易组织 (WTO)的时刻 ,希望能给中国轮胎工业以启迪和借鉴更多还原

【Abstract】 On the basis of a large collection of data concerning transnational tire companies,this essay makes a detailed study,comparison and analysis of the present competitive situation and developmental trend of the world’s tire industries. From a strategic point of view,the authour then make a further study of the low price strategy,advanced technology strategy and product difference strategy,thus offering insights and references concerning China’s entry of WTO.更多还原