【摘要】 运用调查法、文献法和实证分析方法 ,探索对西北地区培育体育市场、发展体育产业具有普遍适用意义的战略目标及对策。结果显示 :西北地区受经济、社会发展较为滞后的制约 ,体育市场发育迟缓 ,体育产业化程度不高 ,体育市场培育过程中 ,市场机制配置资源的作用远未显现。转变观念、方法和手段 ,加速推进体育产业化进程 ,尽快找到合适的位置和确立新的运作方式 ,应当是现阶段乃至今后一定时期内西北地区培育体育市场的工作重点更多还原

【Abstract】 The situation of sports marketing in the Northwest area of China was analyzed by methods of investigation, literature research and demonstration. The purpose of the study is to find out proper strategic goals and measures to develop sports market in this area. The results showed that restricted by the undeveloped economic and social situation, sports market in this area was not much developed and far from a rational distribution of sports resources. It is concluded that at present and even sometime in the future the stress should be laid on the conversion of people’s ideas and methods, to speed up the process of sports marketing, and set up proper and new operational ways for the cultivation of sports markets.更多还原