【摘要】 旅游文化是旅游业的灵魂。用旅游经济来涵盖旅游文化是一种片面的营销理念。旅游文化是旅游吸引力之源。对旅游者有吸引力的不是旅游资源 ,而是旅游产品的文化内涵。必须重视武当旅游文化营销研究 ,加强旅游文化的开发 ,借用多方力量形成协调的旅游文化营销体系 ,实现世界知名旅游品牌目标。更多还原

【Abstract】 Tourism culture is the soul of tourist industry. It is a one sided marketing conception to cover up tourism culture with tourist economy.Tourism culture holds a great attraction for tourists.It is not tourist resource but the cultural connotation of the tourist products that attracts tourists. The marketing research of Wudang tourism culture should be placed in an important position, all possible efforts should be exerted to develop the tourism culture and a coordinate marketing system of tourism culture should be built up with concerted effort of all circles, so that the Wudang culture will gain a worldwide reputation.更多还原