【摘要】 企业面临市场的多维风险 ,决定了企业对市场营销组合策略科学性的依赖。本文采用销售利润模型来说明不同市场营销组合费用支出对利润和销售量的影响 ,从营销利润最优化角度出发 ,提出了企业营销组合策略的最优化模型。更多还原

【Abstract】 Facing diversified risk from market, it decides the scientific dependence of enterprises on marketing mix strategy. This paper shows that different expenses of marketing mix strategy have a grent influence upon the sale and profit of enterprises by the mathematical model. On the basis of, Optimal marketing mix model is put forward in view of optimizing market profit.更多还原