【摘要】 特许经营作为一种现代流通经营方式和组织形式 ,自 90年代初在我国出现至今 ,其发展速度和产生的效果是始料未及的。本文对我国特许经营发展现状特征进行了概括 ,梳理了存在的问题和面临的挑战 ,从定性和定量方面对特许连锁的发展趋势作了分析 ,并探索特许连锁进一步发展的对策更多还原

【Abstract】 Regard the special chain management as a kind of modern circulation managerial manner and organizational form, it has appeared from the beginning of the 90’s of the 20th century up to present, its speed of development and effect is unexpected. In this article the author summarized the status quo of development and its characteristics of the special permission chain management of our country, rearranged the problems and challenges, from qualitative andysis and quantitative analysis two aspects analysed the trend of development of special permission chain management and explored the countermeasures of further development of special permission chain management.更多还原