【摘要】 21世纪伊始，网络信息时代的到来给企业带来新的商机和挑战，这时网络营销以其不可比拟的优越性成为企业营销模式的最佳选择。传统营销组合在网络信息时代得到升华，由网络营销实现了 4P与 4C的整合。更多还原

【Abstract】 Along with the 21st centry beginning, the coming of the age of internet and information brought new chance and new challenge to enterprises, network marketing became the best choice of the marketing mode of enterprises because of its best superiority. Tradional marketing combination is sublimed in the age of internet and information.Network marketing realized the conformity of 4C and 4C.更多还原