【摘要】 随着我国旅行社行业的不断开放，小、散、弱、差的内资旅行社必须紧紧把握世界范围内的服务产业知识化的浪潮，塑造自己的核心能力，改造成为知识服务实体，方能在今后的竞争中生存和获胜。旅行社要获得持续的竞争优势，在满足顾客需求成为企业生命线的今天，必须具备的两个能力是满足顾客需求和发挥员工的积极性和智慧。旅行社的核心能力可以而且必须通过知识联盟来实现。更多还原

【Abstract】 The article provides a stratagem for Chinese travel services under the current competition.As Chinese travel market becomes more and more open to foreign capital and joint ventures,Chinese travel services-most of which are small-scale,less competitive,and lack intercorporate collaboration\|need to build up their core competence.Global wave of knowledge\|orien tation in service industry illuminates that knowledge\|service entity is the best form for travel services.Satisfying customers′ needs is undoubtedly the lifeline of the travel services.Meanwhile,stimulating employees′ working enthusiasm and initiatives satisfies both employees′ and customers′ needs,hence the indivisible core competence for travel services.Knowledge links will enable travel services to achieve these competitive prepotencies.Moreover,by knowledge links,travel services can build and enhance the cooperation among themselves and between them and other travel industry enterprises such as hotels,airlines and resorts.更多还原