【摘要】 广告英语生动形象 ,幽默风趣 ,简洁精练 ,给人们留下深刻的印象 ,是因为广告英语中普遍采用了双关、比喻、比拟、对比、押韵、仿词、倒反、反复、设问等各种修辞手段。广告英语的成功在很大程度上取决于其修辞魅力更多还原

【Abstract】 English advertising is lively and interesting,concise and humorous,and very impressive.This is due to the application of various figures of speech,for example:pun,simile,metaphor personification,contrast,rhyming,neologism,irony,repetition,rhetorical question etc.From this we can see that advertisement depends much on figures of speech for its success.更多还原