【摘要】 2 1世纪将是知识经济时代 .名牌战略与技术创新是我国企业在知识经济发展过程中必须面对的两个重要课题 .企业应根据时代特征及自身所处的内外部环境 ,创名牌的过程要同技术创新紧密结合起来更多还原

【Abstract】 The 21st century will be the era of knowledge economy.Famous brand strategy and technological innovation are two main tasks that our enterprise must affront in the course of knowledge economic development.Enterprise should band technological innovation and brand strategy together tightly according to the character of ear and inisde and outside environment of enterprise.更多还原