基于BP模型的企业市场营销战略研究

【摘要】 市场占有率是制定企业市场竞争和营销战略的基础。本文建立了市场占有率神经网络仿真模型，并将模型用于广东省某方便面企业营销决策，为企业提供了市场占有率定量分析的有力工具。更多还原

【Abstract】 An Enterprise Must make its marketing strategy according to market share. In this paper, a market share simulation model based on BP neural networks is estabished. With the help of the model, a marketing strategy is provided to an instant noodle enterprise of Guangdong Province and get good effect to show that is a powerful quantitative tool for marketing share analysis.更多还原