节点文献
市场导向的企业运作模式
Market-oriented Operation Model for Enterprises
【摘要】 从市场对于企业的约束力量 ,即市场机制的作用出发 ,提出了适应市场的企业运作模式 ,即以市场导向的策略规划程序和市场营销程序为主线 ,以企业的基本功能为支撑 ,围绕市场这个中心环节 ,实行全方位一体化的操作过程
【Abstract】 Based on the market factors to enterprises, i.e., the functions of market system, the thesis provides a kind of operation model for enterprises which is suitable for their actions in markets. The model is: aiming at the market-oriented strategy plan and marketing programs, supported by enterprises basic functions and surrounding the core of market, an enterprise will perform an all-in-one operation model.
- 【文献出处】 决策借鉴 ,POLICY-MAKING REFERENCE , 编辑部邮箱 ,2000年03期
- 【分类号】F713.50
- 【被引频次】5
- 【下载频次】101