节点文献
企业电子商务的市场战略
Market strategy about business e-commerce
【摘要】 自从因特网进入商业应用以来 ,电子商务的热潮在世界各地以惊人的速度向前发展 ,利用因特网进行商业交易越来越普遍。本文通过对电子商务三种市场战略的描述 ,对企业如何根据自己的特点发展电子商务提出了建议。
【Abstract】 Since Internet was applied to business, the wave of E-commerce has spread all over the world. Doing business through Internet is more and more universal.Three market strategies about E-commerce are clearly described in this paper. Some suggestion is made for those enterprises eager to do E-commerce according to their features.
- 【文献出处】 华东经济管理 ,East China Economic Management , 编辑部邮箱 ,2000年05期
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