【摘要】 针对我国工业企业技术创新活动实践 ,在北京地区工业企业中进行了大规模的R&D/市场营销界面因素调查和实证研究。应用 SPSS统计分析软件 ,识别了北京地区工业企业中 R&D/市场营销界面上存在的主要问题 ,揭示了 R&D部门与市场营销部门对界面管理因素认识上的差异 ,比较分析了国有大中型企业和开发区高新技术企业在认识上的异同点。解释了界面管理与企业技术创新绩效的联系。进而 ,提出了消除界面障碍的管理建议。更多还原

【Abstract】 This paper presents the results of an empirical comparison study on the interface issue between R&D and marketing in Beijing. Data were collected from R&D division and marketing division managers in Beijing. The comparison is proceeded between large- and medium-sized state-owned enterprises and hi-tech firms. The differences between the two kinds of firms in the interface issues are identified. The reasons,why the hi-tech firms in technological innovation achieve better performance than the large- and medium-sized state-owned enterprises do,are further explained. Finally,some recommendations to improve interface relation,especially for the large- and medium-sized state-owned enterprises, are also drawn.更多还原