【摘要】 拉斯维加斯市位于内华达州东南部,是当代美国著名的旅游中心之一。它成为享有盛名的旅游中心经历了两个阶段:第一个阶段是从1905年设镇起到第二次世界大战的结束,该市促进者和当权者原想以该州易于离婚而闻名于世的雷诺市为样板,步它的后尘。为此它曾颁布了一些促使赌博合法化等所谓“开明的法律”,以招商引资,但收效不大;第二个阶段是二战后到1953年,该市商会与促进者在集思广益的情况下,商讨该市未来的发展,一致认为旅游观光是该市未来发展的关键。因此,市商会和促进者开始征集宣传基金运动,聘请著名的专业性广告社,既为该市制作各种广告和精美的宣传品,还为该市设计、塑造旅游中心的形象。经过各方面的努力,到1953年该市已成为遐迩闻名的旅游中心更多还原

【Abstract】 The process of building Las Vegas as a tourist center with great reputation underwent two phases. The first phase was from its founding in 1905 to the end of World War Ⅱ. The city Chamber of Commerce and its boosters originally conceived to take Reno, “the divorce capital of the world” as its model, following in Reno people’s footsteps, but they achieved little results. The second phase was from the end of World War Ⅱ to 1953. The city authorities and its boosters exhaustively discussed the post war prospects of their city, stressing unanimously that the key to its future development lay in tourist business. Then they began to collect fund for publicity, invited some well known advertising and publicity agencies to make various advertisements and designing the image of tourist resort for their city. By 1953, Las Vegas became the tourist center of great renown in the United States.更多还原