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乡镇企业实施名牌战略走出误区的对策探微

On the Counter Measures of Towon and Township’s Enterprises Stepping out of the Misunderstanding in Implementing Famous Brand Strategy

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【作者】 韩留富

【Author】 HAN Liu-fu (The Party school of Nanyan city’s committee of CP,Nanyang 473056,China)

【机构】 中共南阳市委党校!河南南阳473056

【摘要】 实施名牌战略是乡镇企业优化产品结构的内在要求 ,但乡镇企业在争创名牌时 ,无论认识上还是实践中常常陷入误区。针对乡镇企业实际 ,应面向大众 ,走出误区 ,以保证乡镇企业名牌战略的持续发展。

【Abstract】 Implementing famous brand strategy is the internal need of optimizing townand township’s Product structure.But in the course of implementing famous brand strategy, town and township’s enterprises, whether in understanding or in Practising, always fall in to misunderstandings.Aimming at town and township’s enterprises, they should face popular and step out of the misunderstanding to guarantee sustainable development of the famous brand strategy of town and town ship’s enterprises.

  • 【文献出处】 安阳师范学院学报 ,JOURNAL OF AAYANG TEACHERS COLLEGE , 编辑部邮箱 ,2000年03期
  • 【分类号】F276.3
  • 【下载频次】6
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