【摘要】 现代传媒的高度发展使人们生活在三种不同的现实之中，其中从媒介现实到受众现实是传播学研究的重要课题。自８０ 年代兴起的框架研究近年来在国外已广受重视，为研究媒体与舆论关系建立了一个新典范。本文选择国内媒体报道北约轰炸我驻南使馆事件为个案研讨主题，首先对中央电视台、上海电视台、上海东方电视台三家电视台的相关报道进行内容分析，以探究各电视台的新闻框架。随后，我们又进行了电话问卷调查，试图了解公众团体接收媒体报道的特殊框架为何。最后通过比较新闻框架与受众框架，证实了我们的预先假设：新闻媒体在反映客观现实的特定事件时，会固定呈现此一事件的特殊部分；受众在阅听新闻媒介报道时，也会依照过去经验表现出一定的面向，从而形成媒介框架与受众框架的趋同、协商或对立，实现三种现实间的转换与互动。更多还原

【Abstract】 In this day people live in three different kinds of reality because of rapid development of mass media, and from media reality to subjective reality bccomes an important question for the study of mass communication. Framing Analysis which came into being in 1980?s has been taken seriously in recent years, and it sets up a new research paradigm for studying relation between mass media and public opinion. This thesis takes that the domestic media report NATO bombing Chinese embassy as a case for researching theme. At first, we make content analysis to CCTV, OTV and OTV?s reporting, aiming to understand different Televisions’ news framing. Then, we make a telephone interview to find out what is audience framing. At last, we compare news framing with audience framing to confirm our assume offered in advance: when news media report a particular event in the objective reality, they will present a particular part of the event invariably when the audience read or listen to the reports of the news media, they will apear a certian inclination according to their former experience, then it will form unanimity, consultation and antagonism between the media framing and the audience framing, realizing transfermation and interaction between the three kinds of reality.更多还原