【Abstract】 Advertising language com binesw ords cleverly and m ethodically to seduce consum ers.This requiresthat advertising translation from Chineseinto English should notonly transferthe originalm eaning,butalso carry the originaladvertising effect.Apracticaladvertising translation principle isgreatly needed forChinese trans lators to follow in m eeting thisrequirem ent.Thispaper,through alysisofsom etranslation exam ples,proposes that the principle of Chinese English advertising translation m ight be:Natural,Exact,Plain.Corresponding theories and practice are also provided to confirm thatthe advertising translation principle proposed isfeasi ble.更多还原