【摘要】 市场营销能力是企业竞争力的重要标志之一。本文提出了一套评价企业市场营销能力的指标体系 ,并运用模糊数学的方法 ,结合实例对企业市场营销能力进行了评估更多还原

【Abstract】 The marketing ability is an important symbol of enterprise competitive ability.In this paper,marketing ability has been appraised by using fuzzy mathematics approach on the basis of an indicator system the author has pointed out and an example was given.更多还原