节点文献
论系统方法在企业营销中的应用
The Application of System Method in Business Marketing
【摘要】 以系统方法在企业营销大系统中的子系统──实体分配系统中的应用为例,介绍系统的整体性观点、结构性观点、动态性观点、开放性观点如何应用于营销系统的设计、制造和改造过程之中,以提高企业营销的效率。
【Abstract】 Taking the systemaic method to be used in a subsystem of the large system of business marketing as an example, to explain how to apply the viewpoint as whole of the system, structured point of view, dynamic view point, opening viewpoint to the design, manufacture, improvement of business marketing system to increase the efficiency of business marketing.
【关键词】 企业营销大系统;
实体分配系统;
协调变量;
集装单元化;
【Key words】 large system of business marketing; physical distribution system; coordinated variables,containerization;
【Key words】 large system of business marketing; physical distribution system; coordinated variables,containerization;
- 【文献出处】 物流技术 ,LOGISTICS TECHNOLOGY , 编辑部邮箱 ,1999年05期
- 【分类号】F272.3
- 【下载频次】24