【摘要】 本文对双休日休闲旅游性质及其市场特征进行了分析,认为这一旅游形式在当前我国国内旅游发展中占有重要地位,其旅游动机回归自然趋向明显,市场具有范围有限、组织化差、基本消费为主、淡旺季不明显等特征, 最后, 提出了双休日休闲旅游产品开发的主要方向更多还原

【Abstract】 As the economy developing in China,the domestic tourism has become more important in China tourism. The natures and characteristics of the leisure tour in two day weekends are analyzed in this paper. It is pointed out that this special kind of tour now takes an important place in China domestic tourism;the motivation of the tourists is nature oriented;the market has figures such as limited extent,poor organization, basic consumption,without season wave etc. At last,some points of the product design are given.更多还原