【摘要】 广告竞争是市场竞争的重要形式，亦是目前营销活动中经常选用的竞争策略。在广告策划中，广告决策的选择过程本身就是一个对策过程。作者运用博奕论将著名的Ｖｉｄａｌｅ－Ｗｏｌｆｅ广告模型推广为微分对策广告模型，旨在量化阐明广告投入的市场运作“法则”，其结论可为解释当前有关广告竞争博奕方案的比较或选择提供新的理论支持。更多还原

【Abstract】 Advertising competition is an important part of market competition, it is still the most usual competition tactic in market activity. Optional advertising game is a procedure of game. This paper mainly concerns with constructing a Vidale Wolfe differential advertising game model, expatiates on the law of market operation in investing advertisement, provides new theory support for comparing and choosing current advertising competition games.更多还原