【摘要】 通过比较企业面临危机时不同的公关策略,启示人们:在竞争日趋激烈的市场经济环境下,企业危机不可避免.企业只有采取积极的公关策略应对危机,才能将损失降至最低,甚至化危机为商机.更多还原

【Abstract】 Through comparing different strategy of public relations while enterprise faces crisis, results showed that enterprise crisis is inevitable under market economy conditions in which business competition is more and more keen. Only when it treats crisis by positive strategy of public relations,enterprise control loss to the lowest point. Maybe enterprise find profit chance in crisis.更多还原