【作者】 李伟；

【Author】 Li Wei;Hebei University of Economics and Business, School of Business;Research Center for Contemporary Commercial Services, School of Business, Hebei University of Economics and Business;

【机构】 河北经贸大学商学院； 河北经贸大学现代商贸服务业研究中心；

【摘要】 信息产品市场进入时间问题的研究范式包括两种:基于产品价值的范式与基于创新扩散的范式。前者能够分析产品价值,但只能静态展现顾客对产品的采纳,后者能够刻画产品采纳的动态过程,但缺乏对产品价值的关注。本文将两种研究范式加以融合,提出既可以描述信息产品的价值,又可以展示产品采纳动态的新范式,有助于学术界与产业界相关人员全面、深入挖掘信息产品的市场进入时间问题。更多还原

【Abstract】 The existed research on the market entry timing of information products follows on two paradigms respectively: to investigate the optimal market entry timing from the view of customer value or from the view of innovation diffusion. The former explores the products’ value, but models the customers’ adoption behavior statically; the later describes the customers’ adoption behavior dynamically, but lacks of the attention on the products’ value. The current work takes advantages of the two paradigms to present a new research paradigm taking both of the customer value and the products’ dynamical diffusion into account. The current work contributes for the academia and industry to comprehensively and deeply explore the optimal market entry timing of information products.更多还原