【作者】 李蕾； 陶贤都；

【Author】 Li Lei;Tao Xiandu;Hunan University;

【机构】 湖南大学；

【摘要】 媒体构建的科技人物形象影响着公众对科研工作、科技工作者的认知和态度。《中国科学报》是中国权威性的科技媒体之一,对科技人物进行了大量的报道,在媒体科技人物报道中具有典型性和鲜明特点。本文采用内容分析法对《中国科学报》近10年(2009～2018年)的科技人物报道进行统计分析后发现,《中国科学报》科技人物报道在报道形式、报道主体的选择上均有一定的倾向和特点,构建了热爱科学、造诣深厚、辛勤刻苦等积极正面的科技人物形象。《中国科学报》科技人物报道也存在报道模式固化、报道主体分布不平衡等不足,需要加以改进,以提升媒体科学传播效果。更多还原

【Abstract】 The image of scientific and technological workers’ figures constructed by the media influences the public’s cognition and attitude towards scientific research work and scientific and technological workers. The China Science Daily is one of the authoritative scientific and technological media in China. It reports a large number of scientific and technological figures. It has typical and distinct characteristics in media reports of scientific and technological figures. Based on the report content,this paper conducted a statistical analysis of the reports of scientific and technological workers’ figures in China Science Daily in the past ten years(2009-2018). It was found that the reports of scientific and technological workers’ figures in China Science Daily have certain tendencies and characteristics in terms of reporting forms and the choice of reporting subjects,and constructed a scientific-loving,profound,hard-working and positive figures of scientific and technological workers. The report of scientific and technological figures in China Science Daily also has some shortcomings,such as the solidification of the reporting mode and the unbalanced distribution of the main body of the report,which needs to be improved in order to upgrade the effect of media science communication.更多还原