【作者】 张志聪； 叶一舵；

【Author】 ZhangZhicong;Yeyiduo;School of Psychology,Fujian Normal University;

【机构】 福建师范大学心理学院；

【摘要】 为什么希望工程需要大眼萌娃做代言?为什么动物保护组织需要可爱动物图片做宣传?这些例子说明了可爱与道德之间的某些联系。那么究竟可爱启动会对个体的道德判断产生怎样的影响?本研究采用两个图片刺激启动范式实验,探讨了可爱启动和弱势者效应对大学生道德判断的影响。实验一采用单因素被试间实验设计,探究当被试被启动可爱感受后对不道德事件判断的影响。结果表明,与观看中性图片的被试相比,在观看可爱图片后的被试对于不道德事件判断会更加严厉(t_（58）=-2.85,d=0.74),表明可爱启动可以增强个体的道德感,对不道德的事情会更加严厉地批判。Sherman和Haidt （2011）指出人们对可爱的反应是一种道德情绪,可爱所诱发的社会性能够扩大人们的道德圈从而促使人们给予其更多的道德关怀。那么面对不道德事件主体是弱势群体时,可爱启动是否会对道德判断中的弱势者效应进行调节?实验二采用两因素被试间实验设计,增加了不道德事件主体的背景信息,探讨可爱启动与弱势者效应对道德判断影响的交互作用。结果发现,图片启动组与社会地位组的主效应都不显著（p> 0.05）,但二者的交互作用显著(F_（1,131）=12.70,p<0.01,η_p²=0.08)。中性图片启动下道德判断的弱势者效应显著,对弱势者的道德判断更加宽松(F_（1,131）=8.26,p<0.01),而在可爱图片启动下却不存在弱势者效应,反而对弱势者的道德判断会更加严厉(F_（1,131）=4.75,p<0.05)。本研究从实证的角度直接探讨了可爱启动与道德判断之间的关系,为可爱与道德的关系提供了一定的证据支持。研究得出结论可爱启动能激发个体更加强烈的道德感,且不论不道德事件主体是否是弱势群体,对不道德事件的判断都会更加严格。更多还原

【Abstract】 Why does project hope need big-eyed baby as its spokesperson?Why do animal protection groups need pictures of cute animals for publicity?These examples illustrate some of the links between cuteness and morality.So what effect does cuteness priming have on an individual’s moral judgments? The study adopted two image priming paradigm experiments to explore the influence of cuteness priming and the underdogs effect on college students’ moral judgments. Experiment 1 used a single-factor between-subjects experiment design to explore the influence in the judgment of immoral events after subjects were pried to feel cute.The results showed that compared with subjects who viewed neutral images, subjects who viewed cute images judged immoral events more harshly(t_（58） =-2.85, d = 0.74), suggesting that cute priming could enhance the individual’s moral sense and criticize immoral events more severely. Sherman and Haidt（2011） point out that people’s response to cuteness is a moral emotion, and the sociality induced by cuteness can expand people’s moral circle and thus promote people to give them more moral care.So when the subject of immoral events is a underdogs group, will the cute priming adjust the underdogs effect in moral judgments?In experiment 2, a two-factorbetween-subjectsexperiment was designed to increase the background information of the subject of the immoral event, and to explore the interaction between cute priming and underdogs effect on moral judgment.Results show that image start group and the social status of the main effects are not significant（p> 0.05）, but the interaction of botharesignificant(F_（1,131）=12.70,p< 0.01,η_p²=0.08).Under neutral priming, theunderdogs effect of moral judgment was significant andmoral judgments of the underdogs are more liberal. On the contrary, under cuteness priming doesn’t existunderdogs effect instead of moral judgment of underdogs will be more strict. This study directly explores the relationship between cuteness priming and moral judgment from an empirical perspective, providing some evidence to support the relationship between cuteness and morality.The study concluded that cuteness prime individuals to have a stronger sense of morality, and that judgments of immoral events are stricter regardless of whether the subject of the immoral event is a underdogs group.更多还原