【作者】 刘晨； 温芳芳； 王阳； 佐斌；

【Author】 LIU Chen;WEN Fangfang;WANG Yang;ZUO Bin;Center for Studies of Social Psychology,School of Psychology,Central China Normal University;

【机构】 华中师范大学心理学院·社会心理研究中心；

【摘要】 名字为身份识别和印象形成提供重要依据,名字性别刻板印象是人们持有的名字性别化与名字主人特质、行为相符的概括化信念与期望。名字在印象形成和人际互动中发挥着特定的作用,名字性别刻板印象可能会影响对他人的评价和互动行为。本研究通过三个实验考察了名字性别刻板印象的内容及其对人际评价和行为决策的影响。研究一结合刻板印象内容模型,采用特质评定法考察名字性别刻板印象的内容。结果表明,人们对男性名持有高能力-低热情的印象,对女性名和中性名持有高热情-低能力的印象。研究二纳入名字主人性别变量,探究名字性别刻板印象对不同性别目标对象评价和行为决策的影响。研究发现:1)在能力维度,相较于女性化名字的男性,人们对男性化名字的女性能力评价更高;2)相较于取异性名的个体,人们对同性名目标的喜爱度和接受度更高,且倾向于选择同性名目标进行活动。研究三设置郊游和竞赛两类情境进一步考察不同情境下名字性别刻板印象和目标性别对印象形成和行为决策的影响。研究结果发现,相较于竞赛情境,被试在选郊游伙伴时更偏好女性名的男性;相较于郊游情境,人们在选择竞赛搭档时青睐男性名的女性。总体结果表明,名字性别刻板印象与性别刻板印象相符;名字性别刻板印象会对人际评价以及行为决策产生影响。更多还原

【Abstract】 Name gender stereotype refers to the beliefthat name gender orientation is consistent with name owner’s characteristics and behavior potency. Based on the stereotype content model(SCM), this research explores the content of name gender stereotype and it’s influence on interpersonal evaluation. Study1 adopts questionnaire to examine the content of name gender stereotype, participants were asked to evaluate female names, male names and neutral names on the dimension of warmth and competence with 7-point scale. ANOVA analysis indicates that people’s evaluation of male name is high in competence and low in warmth. On the contrary, people have the impression of high warmth and low competence for female names and neutral names.Study2 adds the variable of target’s gender to explore the influence of name gender stereotype on interpersonal evaluation and choose partner behavior. Repeated measurement reveals that:1)in the dimension of competence, the evaluation of female targets with male names is higher than male targets with female names; 2)compared with targets inconsistent with name-gender stereotype, people prefer targets consistent with name-gender stereotypic expectation. Study3 sets the contexts of outing and contestto further examines the impact of name gender stereotypes and target gender on interpersonal evaluation and behavior.The results of study3 validated the study1 and study2. In addition, repeated measurement shows that:1)compared with the contestcondition, subjects prefer women with female names when they select their outing partners; 2)Compared with the outing situation, people favormanwith male name when choosing the competition partner.The above results show that name gender stereotype is consistent with gender stereotype; name gender stereotype have an impact on interpersonal evaluation and behavioral decision.更多还原