【作者】 徐国钧； 郭智勇； 温佳豪； 刘青松；

【Author】 Xu Guojun;Guo Zhiyong;Wen Jiahao;Liu Qingsong;College of Bee Science,Fujian Agriculture and Forestry University;

【机构】 福建农林大学蜂学学院；

【摘要】 中国蜂蜜在国际市场有没有定价话语权?利用剩余需求弹性模型,实证测算中国蜂蜜在日本、英国等6个国家的国际市场势力,同时测算出这6个目标市场中国主要竞争对手的国际市场势力。结果表明:中国蜂蜜在英国和比利时具有较强的市场势力,即具有较强的定价话语权;在日本、澳大利亚和荷兰也有一定的市场势力,但定价话语权较弱;在波兰的市场势力很弱,即几乎没有定价话语权。而稳定和提高我国蜂蜜在国际市场的定价话语权,必须稳定产业规模,提升蜂蜜品质;培育名牌企业,提升品牌影响力;成立"联合体",实现利益共享。更多还原

【Abstract】 Does he pricing power of Chinese honey in international market?The residual demand elasticity model was used to estimate the international honey market power of Chinese honey in six countries including Japan,England,etc.and meanwhile evaluate the international market power of above-mentioned major honey market competitors.The result showed Chinese honey has very strong market power in Belgium and England market,also quite strong power in Japan,Australia and Netherlands,but only less market power in Poland.Thus,China’s honey has fairly strong pricing power in international honey market.To reinforce and enhance the pricing power in international market of Chinese honey,we should improve the honey quality by stabilizing the production scale,increase the brand influence via accelerating the construction of famous brand,and attain the benefit sharing through building the "consortium".更多还原