【作者】 王晓玲； 刘小丹； 陈文杰； 曹睿； 陈艳；

【Author】 WANG Xiao-ling;LIU Xiao-dan;CHEN Wen-jie;CAO Rui;CHEN Yan;School of Business,Jiangxi Normal University;Jian’ Branch,Jiangxi Bank;

【机构】 江西师范大学商学院； 江西银行吉安分行；

【摘要】 动态能力被学术界普遍认为是企业拥有和保持持续竞争优势的关键来源。在微信应用几乎渗透到企业经营和管理各个层面每个员工的移动互联网时代,如何通过微信学习提升企业动态能力就成为一个重要的研究课题。本文以电商企业作为研究对象,在探索性界定微信学习概念的基础上,构建微信学习与动态能力关系的构念模型。结合电商企业的特点开发微信学习和动态能力的测量量表。运用249个电商样本企业数据进行必要的数理统计分析和假设检验,最终验证了本文提出的5个假设。研究结果表明,微信学习对电商企业的感知能力、整合能力、柔性能力和创新能力均具有积极的正向影响,电商企业可以通过微信学习提升其动态能力。更多还原

【Abstract】 Dynamic capabilities are widely recognized by academics as a key source for enterprises to maintain the sustainable competitive advantage.In the ear of mobile Internet,the use of WeChat permeates almost every aspect of enterprise operation and management Therefore,how to improve enterprise’s dynamic capabilities through Wechat learning has become an important research topic.This paper takes the E-commerce enterprises as the research object,and constructs the theoretical model of Wechat learning and dynamic capability on the basis of exploring the definition of Wechat learning concept.We will develop Wechat learning and dynamic capability measurement scale,combined with the characteristics of the E-commerce enterprises.This paper includes 249 samples of e-commerce enterprise data in order to process the necessary mathematical statistical analysis and hypothesis testing,finally verifies the 5 hypotheses proposed in this paper.The results of the study show that WeChat learning have positive effects on business enterprise sensing capability,configuration capability,flexible capability and innovation capability,and the E-commerce enterprise can enhance its dynamic capabilities through WeChat learning.更多还原