【作者】 范广伟； 陈玉文； 孟令全； 梅占军；

【Author】 Fan Guangwei;Chen Yuwen;Meng Lingquan;Mei Zhanjun;School of Business Administration, Shenyang Pharmaceutical University;

【机构】 沈阳药科大学工商管理学院；

【摘要】 目的:以医疗机构中的消费者为例,探究医药消费者价值共创的类型。方法:结合关键事件法和深度访谈法进行数据收集,并采用定性分析法进行数据分析。结果与结论:医药消费者价值共创可分为3类,分别是:配合行动,包括配合医疗服务安排、听从建议、主动了解坦诚交流、配合医院管理;公民行动,包括主动安抚其他患者、兼职员工行为;理解态度,包括容许小错误、尊重医护人员。更多还原

【Abstract】 Objectives: To explore the types of pharmaceutical consumer value co-creation by the example of consumers in the medical institutions. Methods: Data collection was conducted by combining critical incident technique and deep interview method, and qualitative analysis was used for data analysis. Results and Conclusions: The value co-creation of medical consumer can be divided into 3 categories: cooperation with action, including coordination of medical service arrangements, obedient advice, active understanding of honest communication and hospital management; citizen action, including actively appeasing other patients and part-time employees; understanding attitude, including allowing small errors and respecting medical staff.更多还原