【作者】 吴义生； 吴顺祥； 刘文杰；

【Author】 WU Yi-sheng;WU Shun-xiang;LIU Wen-jie;School of Economics & Management,Nanjing Institute of Technology;School of Information Science and Engineering,Xiamen University;School of Economics & Management,Nanjing University of Aeronautics and Astronautics;

【机构】 南京工程学院经济与管理学院； 厦门大学信息科学与技术学院； 南京航空航天大学经济与管理学院；

【摘要】 针对O2O模式下网购供应链的低碳运营积极性不高的问题,首先,运用调整成本函数和生产函数构建了供应链碳排放模型,并根据碳排放权交易机制,构建了相应的激励模型。其次,从最优减排成本和最优碳排放激励等两方面对激励模型进行了分析和求解。最后,运用最优控制理论对该模型进行了动态最优化分析。结果表明,随着供应链线上、线下运营吻合度的增加,其成员企业的碳减排成本是不断减少的;而且,供应链成员企业在碳排放权交易激励下,仅当其运营规模超过一定量时才需进行碳减排投入;成员企业的碳减排投入是其运营设备投入或排放权价格的的凹函数。更多还原

【Abstract】 With regard to low carbon operation enthusiasm problem of online shopping supply chain based on online to offline(O2 O),firstly,the adjustment cost function and production function are used to construct the carbon emission model for the supply chain,and the corresponding incentive model is constructed according to the carbon emissions trading system.Secondly,the incentive model is solved and analyzed based on the optimal emission reduction cost and the optimal carbon emission incentive.Finally,the optimal control theory is used to analyze the dynamic optimization of the model.The results show that the cost of emission reduction is reduced with the improvement of the supply chain’s O2 O coincidence.Moreover,the supply chain needs to reduce carbon emissions only when its operation scale is more than a certain amount,and the emission reduction’s investment is a concave function of the operation equipment,or of the emission price.更多还原