【作者】 辜菊水； 王宏； 屈湘辉； 董秉坤；

【Author】 GU Jushui;WANG Hong;QU Xianghui;DONG Bingkun;China Cigarette Sales Corporation;Donlinks School of Economics and Management, University of Science and Technology Beijing;

【机构】 中国卷烟销售公司； 北京科技大学东凌经济管理学院；

【摘要】 对中国烟草经济新常态影响因素进行分析基础上,梳理出当前烟草经济新常态若干主要特征,结合当前卷烟品牌发展突出特征和存在问题,从行业、工业企业、商业企业、工商零协同等4个层面提出了新常态下卷烟品牌营销策略建议。更多还原

【Abstract】 Based on analysis of factors that influence tobacco economy amidst new normal, this paper identified salient features and existing problems in the development of cigarette brands. Policy suggestions were made from the perspective of tobacco industry as a whole, industrial enterprises, commercial enterprises and coordination between of industrial, commercial enterprise and retailers.更多还原