【作者】 王晓辉；

【Author】 Wang Xiaohui;School of History and Culture,Sichuan University;

【机构】 四川大学旅游学院；

【摘要】 基于游客感知的旅游形象是旅游目的地形象研究的主要内容之一。西藏旅游形象如何在国内外游客感知语境中呈现是本文研究的目的。本文通过实地问卷调查和探索性因子分析,探讨了国内外游客感知语境中的西藏旅游形象:西藏作为一个国际知名的旅游目的地得到国内外游客的广泛认可,"世界屋脊、神奇西藏"的旅游形象突出,但受多种因素影响,国内外游客感知有较为明显的差异。更多还原

【Abstract】 Tourism images as perceived by tourists themselves are one of the main subjects of research on tourist destination image.The purpose of this paper is to study how the tourism image of Tibet is presented in the perceptual context of domestic and foreign tourists.The result shows that Tibet,as an internationally renowned tourist destination,has been widely recognized by domestic and foreign tourists.Especially the tourism image of "the roof of the world,the wonders of Tibet" is outstanding.But,influenced by many factors,there are obvious differences between tourism image of Tibet perceived by domestic and foreign tourists.更多还原